social media marketing | social marketing strategy from social marketing expert Wayne Clayton | social marketing | facebook | twitter » Social Influence http://socialmarketingexpert.org social marketing, social marketing strategy, social media marketing, Web 2.0 and social media optimization using social marketing facebook, twitter Sun, 31 Oct 2010 16:46:14 +0000 en hourly 1 http://wordpress.org/?v=3.1.3 Social Influence Can Drive Consumer Demand http://socialmarketingexpert.org/social-marketing/social-influence/ http://socialmarketingexpert.org/social-marketing/social-influence/#comments Tue, 07 Apr 2009 15:35:46 +0000 G. Wayne Clayton http://socialmarketingexpert.org/?p=581 Looking for a call to action for buzz marketing? You may see more opportunities in the emerging social media after reading “Social Media’s Impact on Marketing.”  Paul Dunay, the writer shares this: 

Columbia University study published in Science (2/10/06 issue) sheds light on the role that social influence can play in driving consumer demand. Researchers recruited more than 14,000 people in a study to measure the impact of social influence on the choice of songs to download.

To read more click here:
http://www.kevinhdavis.com/2009/04/06/social-medias-impact-on-marketing/

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