Boost your Search Engine Optimization (SEO) with Social Media Marketing Strategies. impaqt’s Vanessa Cooper explains how to leverage Social Media tactics for Search Engine Marketing campaigns by touching upon: the effects of Online Video on SEO, the importance of Social Bookmarking for an Enterprise-Level Company and the Role of Marketing in Online Communities. Learn more about Search Engine Marketing, Social Media, and Online Video by contacting IMPAQT. www.IMPAQT.com.

Importance of Incoming Links

Most of us trying to optimize our sites for search engine traffic know one of the single most important ways to get our sites listed higher on search engines is through obtaining incoming links. For Google, the quality of the website providing the incoming link is also important. It’s very important to get incoming links from high page rank (PR) web pages. Most search engine optimization ( SEO )articles mention this importance. However, many search engine optimization articles do not go into specifics about how to obtain these links.

Avoid Excessive Link Exchanges

A simple way is to have a link exchange whereby websites swap text links from their index or other pages in an attempt to build links. This system used to work very well in the past until Google decided that it didn’t like websites exchanging links simply to perform better in Google’s search algorithm. Google’s position now is that link exchanges are alright as long as they are not excessive. It is unclear how Google defines ‘excessive’.

An alternative approach to building incoming links apart from simple link exchange is to have an A-B-C link exchange. In this scenario site A links to site B. Site C links to site A in exchange for the link to site B. It is widely held that Google’s algorithm is aware of this situation and accounts for it. 

Obtaining One-Way Incoming Links

The vastly superior way is to have one-way incoming links. One-way links are links which point to your site without you having to link back to their site or set of sites. This is clearly the superior method for building incoming links. However, this method may take a long period of time as external websites find your web pages useful and link in to them. No matter the quality of your content it takes time to build natural links in. Such natural links may come from web directories or sites related to your topic which find your website useful and link to your site without being asked.

This SEO article is written specifically to address the problem of building one-way links to your website. By taking some short-cuts it’s easy to get high Page Rank websites to provide one-way links to your website. One of the simplest and easiest ways to gain incoming links is by taking advantage of social bookmark sites. These social bookmark sites include high page rank social bookmark sites such as ma.gnolia.com, simpy.com, furl.net, and del.icio.us.

It’s free to signup and start using these various bookmark sites. Most of them will require that you install their icon into your web browser toolbar. Once installed, simply click the bookmark icon when you’re on any web page which you’d like to have bookmarked. Ideally you may wish to bookmark all the web pages of your site. You can use these bookmark sites to create a URL containing all your own website links.

Once you have the URLs containing your websites then submit these URLs to Google, Yahoo, MSN and other search engines of your choosing. Place links to these URLs on your own websites or on other sites such as within blog comments.

Once these newly created bookmark webpage URLs get indexed and search engines crawl them then your websites will benefit from having quality one-way links.

Importance of Anchor Text

Always remember that the anchor text used to link to your site is extremely important as search engines such as Google attribute the anchor text to your website. The anchor text is simply the hot-linked words that refer to your website. If for example you operate a car dealership then for anchor text you may choose something like “cars for sale” or “buy cars”. It’s good to use adjectives sometimes when choosing anchor text. Continuing with the example above you may choose anchor text such as “autos for sale” or “buy automobiles”. It’s a good idea to vary the anchor text and not use the same anchor text for all incoming links. Keep this in mind when naming your websites as you manage your bookmarks.

Everyone knows the massive pulling power of facebook on the web. Though till recently, it has not had any great uses for internet marketings as it lacked the search engine pulling power no great viral pulling power..Now this has all Changed. Facebook has implemented PAGES!!

Why am I so excited about this?

1. We now have the ability to name the pages we create on facebook.com. Facebook.com is an amazingly powerful website in Google. Now we have the ability to leverage this awesome power by creating Pages, just like the one you are on now. Meaning, we can put the title of our page at the top of any page we create in Facebook. The title Is one of the main factors in determining a listing in the Google.com Search Engine.

2. Putting our great keyword rich title on the page, also creates an internal page on Facebook.com using these words in the URL of the page. 2nd massive bonus Having your niche in the name of the internal page is another strong factor into getting listed highly in the Google.com Search Engine.

These two points above are enough to be able to target nice long tailed keyword phrases, and have them ranking highly in Google

3. The Viral Aspect mentioned above.

See the little Flag icon on these facebook pages

There is the link

Become a Fan.

Your Viewers have the opportunity to become a “Fan” of your facebook Page. This is where it really gets interesting.

By becoming a fan of this page. Whenever you update this page with more SEO Tips or content based on your page. Your facebook wall will be updated. So I now have an excellent medium to distribute this SEO Tips Information.

Plus whenever you update your page, each of your fans walls will be updated with this update to your page. This is where the viral component happens big time. Not only is the update on your fans pages, but each of your fans friends will be alerted to this update on your page.

So on top of utilizing the massive power of facebook in google, you get this additional viral component, all driven via free search engine traffic.