Never heard of it?

Fortunately for me, I became aware because of an impromptu invitation from Dave Evans of http://www.digital-voodoo.com/ and author of the newly released book, “Social Media Marketing: An Hour a Day,” 

BlogActionDay is an annual event aiming to unite bloggers in a discussion, to share viewpoints – mainly fighting poverty worldwide.

  “Global issues like poverty are extremely complex. There is no simple, clear answer. By asking thousands of different people to give their viewpoints and opinions, Blog Action Day creates an extraordinary lens through which to view these issues. Each blogger brings their own perspective and ideas. Each blogger posts relating to their own blog topic. And each blogger engages their audience differently.”

On October 15, 2008, bloggers everywhere will participate in the second annual Blog Action Day by blogging about poverty and by aiding poverty relief efforts. Several of the world’s most popular blogs have agreed to participate. In 2007, more than 20,000 blogs participated, along with many major corporations and international organizations. Anyone may register for free at http://blogactionday.org.

Utilizing mass participation, the day aims to provide a platform for bloggers to discuss and act on a pressing issue

Sydney, Australia (PRWEB) August 15, 2008 — On October 15, bloggers around the world will discuss poverty on the second annual Blog Action Day. Anyone may register for free at http://blogactionday.org.

The non-profit event began in 2007 as a way for many blog publishers to view a pressing issue from distinct perspectives at the same time, thereby increasing awareness and creating a global discussion.

Bloggers can participate by publishing at least one blog post, podcast or video about poverty on Wednesday, October 15, 2008 and/or by contributing to Blog Action Day 2008 partners TheGlobalFund.org and Kiva.org.

“Utilizing mass participation, the day aims to provide a platform for bloggers to discuss and act on a pressing issue,” said event co-founder Collis Ta’eed, an Australian blogger from FreelanceSwitch.com. “This year we hope to grow on the success of 2007’s event, and bring the innovative and oftentimes personal publishing style of blogging to bear on the critical issue of poverty. With thousands of individual thoughts, ideas and actions, we aim to mobilize audiences everywhere.”

Already, 13 of the world’s 100 most popular blogs according to Technorati.com have agreed to participate in Blog Action Day this year, including TechCrunch.com, Readwriteweb.com, Mashable.com, SmashingMagazine.com, Problogger.net, GigaOM.com, Copyblogger.com, ZenHabits.net, Inhabitat.com, VentureBeat.com, Mentalfloss.com, PronetAdvertising.com and TorrentFreak.com.

Other Blog Action Day 2008 supporters include Elena Valenciano, a prominent member of the Spanish Parliament, and Ben Rattray, CEO of Change.org.

The first Blog Action Day in 2007 focused on the environment and more than 20,000 blogs participated, along with many major corporations and international organizations including – the United Nations Environmental Programme, EU Commissioner for the Environment, Google, Wells Fargo, eBay, Yahoo!, BlogTV Brazil, BlogAs Lithuania.

About Blog Action Day:
Blog Action Day is an annual non-profit event that asks bloggers to simultaneously discuss a single issue each year on October 15th. The aim of the event is to trigger widespread discussion around a global issue through niche-focused articles that appeal to their respective audiences. The event began in 2007 when a group of bloggers asked each other, “What would happen if …?” and then decided to find out.

Contact:
Easton Ellsworth, Assistant Event Coordinator
Email: easton @ blogactionday.org
Phone: +1.970.372.6630
Website: http://blogactionday.org