Businesses are waking up to the value of the Social Web and allocating money to create or enhance social marketing budgets. I found this to be true in my own consulting business…which is good news in light of all the doom and gloom in todays economic news front.
According to a new study released by Aberdeen Group (published today by eMarketer), 63 percent of companies plan to increase their social media marketing budgets in 2009, despite the current weakness in the economy. Digging deeper into the numbers, 21 percent of those surveyed plan to increase social media spending by 25 percent or more, while a mere 3 percent plan to shrink their budgets (34 percent responded “no change”).
To read more go to http://mashable.com/2009/03/23/social-media-marketing-budgets/
Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..
Matt Hanson
Great post.
Well it was really obvious, at least for me.
Social Medias are growing and growing and it will get even worse with the time untill we will date a girl on the net.
Social media and the use of it for marketing is a business game changer! I just watched an interview with 2 authors that have discussed how President Obama used social media and taken those lessons into a book called Barack 2.0 Check out this great interview with them!http://3rdpoblogs.com/colderice/2009/03/23/barack-20-social-media-lessons-for-business-the-tactics-that-won-the-white-house-part-1/
Agreed! Social media is the new trend and businesses better get on board or they will get left behind
Truly, social media has been very helpful in today’s industry and it seems that people rely on the internet. It is really a good idea to increase company’s budget on the social media for marketing.