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Making Social Media Work for You
 
Making Social Media Work for You

Making Social Media Work for You

Working on the social media side of SEO isn't as easy as it seems, and should not be used merely to get links. I am going to touch on 5 social media practices: forums, social bookmarking, blogging, article submission and social networking sites.

It’s Official: Lake Michigan College Social Media Webinars for Local Businesses

17 June 2010

When Lake Michigan College expressed interest in SocialMarketingExpert.org teaching small business and entrepreneurs how to use social media marketing, we wasted no time in organizing four low cost webinars on the the topics of Social Media Marketing, Facebook, Twitter and LinkedIn.

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Posted in Social Mtkg1 Comment

7 Great Sites For Unlimited Video Uploading

16 February 2010

Almost everyone knows about YouTube, but if you want you videos to get the most exposure then check out this list of 7 sites for unlimited video uploading. Besides the coverage you will receive from your videos, check out You Tube (through google ad sense), Revver, and Opcot for their revenue sharing options. Currently all 7 sites are free to sign up and use their services.

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Posted in Video Sites4 Comments

Using Social Bookmark Sites for SEO

12 February 2010

Most of us trying to optimize our sites for search engine traffic know one of the single most important ways to get our sites listed higher on search engines is through obtaining incoming links. For Google, the quality of the website providing the incoming link is also important. It's very important to get incoming links from high page rank (PR) web pages. Most search engine optimization ( SEO )articles mention this importance. However, many search engine optimization articles do not go into specifics about how to obtain these links.

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Link Up With LinkedIn.com

08 February 2010

I recently had lunch with someone I had worked with years ago. Although we had lost touch, she found me via an online networking site called LinkedIn. Lately it seems that I'm getting more and more requests to join people's networks. So, I thought I'd kill two birds with one stone. I decided to explore LinkedIn specifically as a business tool for myself and also pass along some of my learnings.

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Posted in LinkedIn1 Comment

To Tweet or Not to Tweet ? Tips on how to Use (or not use) Twitter as a marketing tool

05 February 2010

Marketing professionals instinctively know they need to be on Twitter, but how; in what capacity; with what investment and what are the returns going to be? These are all valid questions and all deserve attention.

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Posted in Twitter1 Comment

Best Practices For Funeral Directors to Use Facebook

05 February 2010

Before we get into my Funeral - Facebook Formula, you have to make sure that you have the basic foundation of Facebook Profiles and Pages. So we are going to build off of the 7 Mistakes Funeral Directors make with Facebook article, I want to outline what the Best Practices are for Funeral Directors for using Facebook.

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To Refer or Not to Refer; Linkedin philosophy

05 February 2010

LinkedIn instructs you to only invite people you know well and who know you. This practice leads to quality contacts; people who already know you and could connect you to someone through an introduction. There is an advantage of having quality contacts, but how quickly can you increase your connections if you only connect to people that you already know?

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An Example of How to Use Linkedin to Promote Your Business

04 February 2010

Your LinkedIn profile is the first place to begin your LinkedIn experience. You must be informative when writing your business description. Explain why a client would want to chose you over your competition. Show your experience and background clearly. Make certain to add your contact information as well as your website address. This profile is your 30 second elevator speech, however, without your personality.

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Posted in LinkedIn2 Comments

A Warning To Employers: the Use of Myspace or Facebook In Hiring Decisions May Be Hazardous to Your Business!

04 February 2010

While social networking sites like MySpace and Facebook may appear to be treasure troves for employers at first glance, they can actually prove to be hazardous to businesses when used for hiring decisions.

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Posted in Facebook2 Comments

How to build your list with Facebook groups

04 February 2010

Donna Kozik describes how to effectively use a Facebook group to build your list. Good video well worth the time to view.

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